I would encourage Microsoft to review the pricing of their content when compared to the market. For example, I looked at Fringe Season 1. I found the following pricing on the Zune Markeplace, Amazon and Best Buy.
Zune MarketPlace
HD $57.00
SD $42.50
Amazon
Blu-ray $47.99
DVD $44.99
Best Buy
Blu-ray $59.99
DVD $44.99
The Zune Marketplace content is about equal to or higher than buying the physical media at either Amazon or Best Buy. The way I see it is even though the Zune MarketPlace content is easier and faster to receive than buying the physical media it comes at some potential risks. These risks include download/streaming issues, limited number of downloads, usage rights issues when watching on multiple devices (xboxs, PCs, Zunes), or the publisher pulling the content. If you weigh these risks to owning the physical media, I fell owning the physical media is a much better value. To overcome these risks, I believe the Zune MarketPlace pricing should be lowered to encourage customers to try the new digital format and then Microsoft should back that up with a rock solid experience.
Drew
