So I am assuming that you recommend that we contact the movie studios directly and make sure our voices are heard?
Alrighty, if that the case then we need to seriously get some online petitions here and make sure this solution is resolved. However, considering that this issue has been beaten to death, why wasn't the Zune HD made capable of playing these files? Microsoft created the WMV format, yet you guys can't come up with some device/software update to allow digital copy playback on the zune? Even if zune users are able to get the major studios to finally offer digital copies that are zune supportive, what about the content that's already out there?
If gaining market share in the portable media player market is important to microsoft, then there needs to be talks between the studios and microsoft to resolve this issue. Otherwise, you're going to have upset users who, just like the one above, buy a product but only later realize this digital copy problem. All you're going to do is leave a bitter taste in everyone's mouth that they will then tell their friends about and lead to some bad word-of-mouth marketing. Not something you want to do right before the holiday shopping season.
I'll say it again, please fix it Microsoft.