denizuk wrote:
The additional questions would add more depth.
I did originally want to ask more questions but thought that too many questions could put people of from replying. That's the reason I went with 3 short answer questions.
Thanks for your input, its much appreciated, and I will definitely be asking more in-depth questions on the email questionnaire I plan to send out.
Yes- too many questions will cause folks to abandon the survey. That is always a challenge.
So, it depends on what your objective is... are you measuring awareness? If so, your original questions can measure that- and of course since the device is not supported in the EU yet, there is no advertising, and probably little news coverage. Awareness is unlikely to be high at all...
Or, are you measuring interest? If so, that begs questions on the 'why'.
(Sorry- long time marketing geek here.)
Cheers.
P.S. it might be interesting if you posed a few (slightly different!) questions in the creative and iPod forums... but stand back so you don't get hit too hard!