1 ) I understand people not having cell phones, that is their choice, but the phone that plays mp3's is a good alternative for those that do.
2 ) I have been messaged by a few of the Zune staff and moderators, who have said that they'll suggest the feature for implementation. I started this thread more than 6 months ago, and I am sure that there were ideas for it long before mine. If they wanted to prevent people from getting their Zune stolen, they've had plenty of time to do so, but for a business that would make no sense. Why would a company, in the business of selling their product, want to prevent their customers from losing their original purchase which would cause them to go and purchase a replacement. If everyone that could afford a Zune, or had a desire to get one got one, what better way to sell more than to allow the theft of the product, forcing those that want and can afford a Zune to buy another.